There's really no such thing as a unicorn, sorry.
A common job ad these days: "Graphics/Social Media/Copy Writer/Video/Web GURU needed."
That's not one person, it's a team! But it is the right idea.......
To play in today's digital marketing game, you need a full range of skills. On the front end there's strategy, concepts, tactics and content. On the production side you need graphic design, live-action video, animated video, web/mobile design, development, SEO and more.
There are a few ways to get all these chops: hire a skilled team, select an agency, manage an army of freelancers...or hire me. Let me know your story, style and budget, and I'll put together a customized game plan and manage any talent.
Check out the rest of this site for project examples, read my resume or connect with me on LinkedIn.
Strategy 1st when planning.
Look at goals, landscape, channels and available assets before starting the creative concepts.
Know which tactics work.
Based on your specific situation, define your tactics as types of assets, distribution, targets, tools and measurement.
Each project is built on content.
But not all content is created equal. Writing a voice over script is much different than blurbs for an infographic.
People react to design, for real.
Passions and purchases are driven by design, so everything must visually CONTRIBUTE to your brand.
Information Superhighway is happening.
The tools to do big things online are getting cheaper and easier. Knowing how to navigate them all is not.
Video is internet is video.
Video reach is unprecedented, and the mobile/video aspects of social media is changing the terrain.
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Designers are meant to be loved, not to be understood.
Fabian Barral -
Content precedes design. Design in the absence of content is not design, it's decoration.
Jeffrey Zeldman -
Typography at its best is a visual form of language linking timelessness and time.
Robert Bringhurst -
Graphic design will save the world right after rock and roll does.
David Carson -
There is no design without discipline. There is no discipline without intelligence.
Massimo Vignelli -
Whenever I have an idea I write it down, even if it’s not a very good idea. Sometimes the bad ideas will lead to better ones.
Steven Snell -
Design is an opportunity to continue telling the story, not just to sum everything up.
Tate Linden -
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Steve Jobs
-
Designers are meant to be loved, not to be understood.
Fabian Barral -
Content precedes design. Design in the absence of content is not design, it's decoration.
Jeffrey Zeldman -
Typography at its best is a visual form of language linking timelessness and time.
Robert Bringhurst -
Graphic design will save the world right after rock and roll does.
David Carson -
There is no design without discipline. There is no discipline without intelligence.
Massimo Vignelli -
Whenever I have an idea I write it down, even if it’s not a very good idea. Sometimes the bad ideas will lead to better ones.
Steven Snell -
Design is an opportunity to continue telling the story, not just to sum everything up.
Tate Linden -
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Steve Jobs